Facebook Insights: What to Know for Your Ministry
Have you ever posted something on Facebook that you thought would really resonate with your followers? If your church has any kind of presence on this particular social media network, you have been in this situation. There are many ways to track how your page is doing in the wide world of social media metrics, but here are some of the most important aspects to track for your ministry: Audience Let’s start with the people you...
Promoting Summer Church Events on Social Media
It’s coming. The small group cookouts, vacation Bible schools and conferences at your church. While these may be annual events that your ministry has sponsored for years, they are also great opportunities to connect with new members and reach potential visitors. A great way to promote these events is through the use of your church’s social media accounts. Here are some tips to get you started with some of the most popular social media...
Why Your Ministry Needs Social Proof
Social media has been around now for over a decade and will become even more influential as more segments of the population adopt these platforms. This is changing the way that our world shares information and churches are no exception here. Think about it: many people select their church based on recommendations from friends and others whose opinion they trust. Social media operates in a similar fashion with Facebook shares and...
Online Community is Community
In the beginning days of the Church, it was not about specific buildings or the title on the sign out front. Churches were made out of dining rooms and were built around community. As those communities grew, it became more necessary for buildings dedicated to their work to be built. Over time, the Church became less about community, but technology has forced that to change. Where for many years the church was more of a one-way...
How to Get Your Church Staff Involved in Social Media Engagement
Social media is an excellent marketing tool when it comes to promoting your church events and services. You are able to use a variety of free channels to show your congregation members or visitors what is new and exciting in your ministry. Reaching more of an audience can be done by encouraging social sharing, and an easy place to start this is with your staff. Visibility Making sure your church website has easily accessible...
How to Start a Blog for Your Ministry
A church’s online presence can say a lot about the type of ministry it provides. If you are looking for a way to engage, inspire and interact with your congregation members, a blog is a great addition to your online communication efforts. Who? Know your audience. Find out what kind of readership your blog will have by understanding the demographics of your church. This will help you to determine what kind of content to publish. As...
